Nokia Renews Sponsorship Deal With X Factor

Nokia announced today that it is to continue sponsoring ITV’s hit talent show The X Factor, with a celebrity version, The X Factor: Battle of the Stars, soon to hit our screens.

Nokia is also sponsoring the third series of The X Factor later this year, and the renewed deal includes a full broadcast package on ITV1 and ITV2, plus an integrated ITV website and an interactive TV offering.

The deal also covers full off-air rights around the shows, with integration within the official website and sponsorship of the official X Factor Tour, as well as off-air promotional rights.

Nokia’s 3250 handset will also feature in a series of specially created advertising break bumpers, with the theme of ‘a new angle on music’.

Mark Rosenegk, controller of sponsorship and branded content at ITV Sales, said: “The relationship between The X Factor and Nokia is one of ITV’s highest profile and effective sponsorships with an integrated package utilising all available media. The extended break bumpers will now allow Nokia to get an even stronger message across and the new series Battle of the Stars makes The X Factor franchise highly marketable across almost 12 months of the year.”

ITV: 020 7843 8000 www.itv.com