Soap Star Singers Hit High Note For ITV

ITV secured a resounding victory in the celebrity TV face-off against Channel 4’s Big Brother last night, with its Soapstar Superstar scoring adult audiences more than 2 million higher that of the famous reality show.

With an average adult audience of 6 million for its 90 minute duration, Soapstar Superstar crushed opposition from Big Brother, which averaged 3.8 million, airing in the middle of ITV’s singing contest.

Channel 4 reigned supreme in the 16-34 audience, however, scoring an average of 1.6 million with Big Brother, against 1 million for ITV’s Soapstar Superstar.

Elsewhere, BBC One performed well with its film, Con Air, drawing 5.1 million adult viewers on average to dominate the late evening schedule. Five’s best performance of the evening came from Message in a Bottle, drawing 1.4 million adult viewers on average.

Overnight data is available each morning in mediatel.co.uk‘s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks, ITV2 and Sky One.

BARB: www.barb.co.uk