Five Scouts For Agency Ahead Of Rebrand
Five has invited agencies to pitch for its advertising account ahead of a rebrand later this year, an activity the broadcaster’s incumbent agency, TBWA/London, will play no part in following its decision not to re-pitch for the business.
Five’s director of marketing, Jane Scott, said that TBWA/London had created “exciting and creative” work for the broadcaster in the past four years, but that the company now wanted to refresh its brand to reflect new strategies.
Scott, who joined Five last June from her position as the BBC’s controller of TV marketing (see