Virgin Radio To Promote New Ask Engine

Virgin Radio is to run a cross media promotion to launch search engine Ask.com’s new look, devoid of its once synonymous butler mascot, Jeeves.

The promotion will run on air through evening DJ Ben Jones’ show, with listeners posed trivia questions and directed to a special Ask.com microsite where the search engine can be used to find correct answers.

Prizes on offer to listeners include a five star city break and a trip to see a top band or a movie premiere, with questions directly related to the prize.

The campaign is designed to encourage listeners to experience Ask.com, and to make it their everyday search engine.

The customised package developed by Virgin Radio also includes Ask branding within its opt-in newsletter, running from Monday March 6th until Thursday March 9th.

Ask: www.Ask.com Virgin Radio: 020 7434 1215 www.virginradio.co.uk