Sky To Sponsor Virgin Breakfast Show

Sky has announced a major year-long sponsorship deal for Virgin Radio’s Christian O’Connell Breakfast show starting on January 22 2007.

Sky’s sponsorship of Virgin Radio’s coveted flag-ship breakfast show will include in-show sponsor credits and promotional trails and regular TV-related features.

In addition the package will include sponsorship of the Sky TV Guide spots featured in Russ William’s mid-morning show and in The Geoff Lloyd Show in its new time slot of 8pm to midnight and bespoke online activity on Virgin Radio’s new look website www.virginradio.co.uk.

Fru Hazlitt, Virgin Radio’s Chief Executive said: “This is a really exciting deal for Virgin Radio. Not only is it one of the biggest sponsorship deals we’ve ever signed, but Sky is such a natural brand partner for our most high-profile show.

“We’ve worked with Sky on the station for 13 years and this deal takes our partnership to a new level.”

Sky: 08702 40 40 40 www.sky.com