GCap Looks To Future With Sales Restructure

GCap Media will restructure its senior level commercial division, saying the group’s future success depends on adaptability and a focus on consumer and customer satisfaction.

It also said that industry consolidation points to an evolving trading model for radio, and it is vital for GCap to be at the front line of developments and to reflect the changing dynamics of the advertising world.

The reshuffle sees Simon Daglish, director of national sales and trade marketing, take up the post of national sales director, where he will be responsible for agency sales, sponsorships and promotions, Classic FM, commercial marketing and client development.

His responsibility includes driving demand across the GCap Media portfolio, taking control of ideas, pitching solutions, programming collaboration and client service.

National sales director John McGeough becomes trading and business development director and will focus on developing GCap’s trading model in order to win new business for both GCap Media and the industry as a whole.

He will look after trading strategy, business development and network sales, identifying new and innovative ways of trading more efficiently for both GCap Media and its customer base.

In their new roles both Daglish and McGeough will report to GCap’s commercial director Duncan George, who said: “Commercial radio has a great future which can only be enhanced by consumer take up of new platforms.

“GCap Media itself has a great proposition with fantastic brands and a 16 million weekly audience, who are increasingly engaging across our multi-platform opportunities.

“Our advertiser proposition is one of the strongest in the media market place and this re-organisation of our senior talent can only enhance that.”

GCap Media: 0207 663 7000 www.gcapmedia.com