Miniature Footballers Go Red Button Active

Viacom Brand Solutions (VBS) has signed up MicroStars, the miniature football star figurines, for an interactive football game that will be available on Nickelodeon’s red button service during the World Cup.

The figurines of Beckham, Rooney and Owen, will feature in five football games available in the MicroStars Playzone until the end of the tournament.

VBS, the multi-channel sales house for Nickelodeon (the number one commercial kids’ TV network in the UK), MTV, VH1 and Paramount channels, has signed the deal with Corinthians, the makers of MicroStars.

David Jenkins, commercial director, Nickelodeon UK, said: “This is exactly the sort of partnership we look for whereby two fantastic brands have come together to produce great entertainment for kids.

“MicroStars and Nickelodeon work brilliantly together in this sphere because our viewers love football, they’re excited about the world cup, they love to play games and, best of all, it’s free.”

Simon Bamford, Corinthians head of marketing, added: “We’re delighted with our Nickelodeon MicroStars sponsorship, which we expect to make a major contribution towards us selling more than a million players during the next few weeks.”

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