UK To Be Key Market For Mobile TV
The UK will be a key market for broadcast mobile television, with revenues to reach US $989 million by 2011, according to a new report from Juniper Research.
Japan is predicted to lead the market with revenues reaching $2.9 billion, followed closely by the States at $1.8 billion. Total worldwide revenues are forecast to reach $11.7 billion by 2011.
Japan, the US and Britain are regarded as prime breeding grounds for mobile TV because of their populations’ large appetite for watching television.
Of the overall broadcast mobile TV subscriber market, Japan, the US and South Korea will make up 39%, with the other major markets being Germany, Italy, the UK, India and China, making up 36% by 2011. Juniper Research has shortlisted 26 key countries and regions around the world for broadcast mobile TV services.
Aditya Kaul, a senior analyst at the company, was quoted as saying: “2006 has been an interesting year for mobile TV, with a large number of announcements concerning broadcast trials and roll-outs, many of them timed with the World Cup in mind.
“The key highlights have been an increased uptake in streamed mobile TV services and surprising results from broadcast mobile television trials, showing a dramatic increase in the average time spent by the consumer on watching mobile TV.”