New Tool Offers Personalised Online Ads

Genie Group, the British start up technology company, has launched an online advertising tool offering brands personalised online ads to web users.

Genie Group will use its strategic ad technology, adGenie, to promote Honda’s latest range of cars, said a report on netimperative.com.

adGenie allows advertisers to create several ads based on a web user’s online profile, such as age, gender and household income through a single insertion.

The Honda campaign, booked by Jo Poulton, account manager at Starcom. aims to encourage users to sign-up for test drives and request brochures.

The campaign, which will first run on www.AutoExpress.co.uk, relies on information provided by the site’s users when they register.

Natalie Kerton, website executive at Honda, was quoted by netimperative.com as saying: “The launch of adGenie allows us, for the first time online, to engage with consumers on a very personal basis. We are now in a position to promote our entire rage of products but only offer the most relevant product to individuals. Using adGenie, we can now engage with consumers in a more personalised, relevant manner to build relationships and increase sales.”

Martin Connolly, Genie Group’s commercial director added: “adGenie solves the problem of how brands can communicate with consumers on an individual basis. We are confident that this will become the de- facto method for online advertising and we are currently working with advertising clients from all sectors including travel, leisure and entertainment.”