Guardian Continues Online Growth
Guardian Unlimited has continued to attract more visitors than its competitors, according to the latest figures from ABCe.
The Guardian‘s online presence in October rose from September’s already impressive 16.7 million Unique Users* to over 18.4 million. This could be due in part due to the relaunch of its Society, Media and Money sections as well as the interest surrounding the launch of Guardian America.
October also saw the Mail Online regain second place with a 15% increase from September. The site, which includes content from the Daily Mail and the Mail On Sunday, gained nearly two million users, up to more than 13.5 million and ousting Times Online to third place.
Although Times Online was the fastest growing site in September, this month it dropped 1% of its users to over 12.4 million. This comes despite the fact that Times Online has been making a big push on the site via film downloads and new mobile services.
The Telegraph‘s online incarnation rose slightly from over 10.6 million in September to around 11.1 million in October, and for the first time ever it saw its page impressions rise past the one million mark to over 102 million.
Amidst all the record-breaking figures, Sun Online dropped over a million Unique Users in the past month, to below the 10 million mark. This is the lowest amount of traffic the News International site received since June.
It seems however that the Sun Online has a bigger retention of user time, as its page impressions for the month reached more than 194.7 million compared to Guardian Unlimited’s over 168.7 million.
*ABCe defines unique users on each of their certificates as “The total number of unique combinations of a valid identifier, Sites may use (i)IP+UserAgent, (ii) Cookie and/or (iii) Registration ID.” Note that where users are allocated IP addresses dynamically (for example by dial-up Internet Service Providers), this definition may overstate or understate the real number of individual users concerned.
ABC Electronic: 01442 870 800 www.abce.org.uk