theJazz Launches Branded DAB Radio

New DAB digital radio station theJazz has teamed up with PURE Digital and Marks & Spencer to launch the PURE ONE ‘theJazz’ edition portable DAB and FM radio.

‘theJazz’ edition of ONE will be promoted online and on-air at theJazz and will be available exclusively from Marks & Spencer stores nationwide and online for £49.50.

Darren Henley, managing director of theJazz, said: “Launching the UK’s only dedicated jazz radio station was a great milestone for jazz fans.

“We are very excited to be working with PURE and Marks & Spencer on a product that we hope will engage new listeners with both DAB digital radio and theJazz.”

As well as the launch of the PURE ONE ‘theJazz’ edition, the station recently announced the launch of its own record label (see TheJazz Boosts Its Multi-Platform Appeal).

Colin Crawford, director of product marketing, PURE Digital, said: “PURE is delighted to be working with theJazz and Marks & Spencer. Creating this special edition has been an exciting project for all concerned and particularly good news for jazz fans.”

theJazz was launched nationally on Christmas Day with the aim of developing itself as a brand to include live concerts, CDs, books, podcasts, downloads, a website and TV programming (see GCap Jazzed Up With New Digital Radio Station).

GCap Media: 0207 663 7000 www.gcapmedia.com