Joost Ready For Lift Off

Joost, the long-awaited internet television service, has officially commercially launched, following last week’s announcement of its advertising partners.

Campaigns from the 32 companies will begin airing on the platform this month, while as a part of this launch, all existing Joost beta testers now have an unlimited number of invitations that they can send to their friends, family and colleagues.

“Today marks the beginning of an exciting phase for Joost – we are officially open for business,” said David Clark, executive vice president of global advertising for Joost at yesterday’s launch.

“We’re enabling our viewers to share Joost with their friends and family, and we’re working collaboratively with the world’s leading advertisers and agencies to design a new ad model for the next generation of television.”

Last week, Joost announced that it had signed more than 30 blue-chip brands, including the Coca-Cola Company, HP, Intel and Nike, as advertising launch partners. Advertisements from some of the ad launch partners will now begin to play on the platform, with advertisements from all ad launch partners to be on the service later this month.

Previously available in an expanded beta (see

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Channels and programs available on Joost vary by geographic region, based on copyright ownership. While the most programming currently is available to viewers in the U.S., Joost is enhancing its worldwide offering with the addition of international, regional and local partners on a continual basis.

Joost: www.joost.com