Xtreme Launches Integrated European Online Advertising Spend Service

Turner Broadcasting and Microsoft have joined other major brands, media owners and agencies such as Dare Digital, Steak Media, BMW, British Airways and RBS as subscribers to Xtreme’s online advertising data.

Xtreme’s Internet ADX service spiders thousands of UK and international websites to provide clients with detailed online advertising intelligence, including creative copies, media schedules and spend data.

Didier Mormesse, VP Research, EMEA at Turner Broadcasting, said: “As a global media owner, Turner needs up to date and insightful global media intelligence. We are therefore delighted to subscribe to Xtreme’s Internet ADX service which provides fast and intelligent data on advertising on the internet.”

Xtreme has recently invested in new technology to provide enhanced levels of coverage and functionality.

Rosalie Kurton, head of digital at Steak Media, commented: “Xtreme’s Internet ADX offers us a more detailed branding and reporting capability than alternative services on the market. Features such as pivot table exports and the ability to download a wide array of rich media formats are very useful applications.”

Simon Wylie, MD at Xtreme Information, said: “As clients increasingly channel more of their advertising budgets online, Xtreme is committed to providing the tools they need to keep on top of market developments and respond rapidly to competitive activity.”

Xtreme Internet ADX: www.adx.xtremeinformation.com