The Incorporated Society of British Advertisers (ISBA) is holding the 20th World Industrial Advertising Congress this year on 23rd/24th March, with the emphasis being placed on techniques and activities which will benefit companies presently promoting to retain their market share.
The conference is aimed at those responsible for advertising and communication in industrial and business – to- business companies. “Improving productivity” and “making communication more accountable” will be two of the key subjects reviewed during the conference.
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