Microsoft Teams Up With Teen Social Networking Site

Piczo, the teen social networking site, has teamed up with Microsoft Digital Advertising Solutions to offer advertisers new opportunities to reach UK teenagers.

Under the terms of the deal, Microsoft will be Piczo’s exclusive UK ad sales partner across all communication formats and market categories.

The deal will enable Piczo to focus on enhancing product and service experience, to continue to maintain and grow its user base.

Chris Seth, managing director, Piczo, said: “This deal brings together two market leaders. We’re excited to be working with the most professional and successful sales team in the business.

“And at a time when brands are increasingly looking for ways to respond to the decline in mass media consumption, Piczo offers advertisers unprecedented access to 65% of the UK teen market.”

Chris Ward, commercial director, Microsoft Digital Advertising Solutions, said: “We chose Piczo because of its success in social networking, in terms of both reach and engagement.

“This is the first deal of its kind in the UK for each of us and reflects the importance of providing advertisers with technology innovation and the right communication channels to enable it to deliver relevant and engaging content to specific consumer audiences.”

Ward added: “This is a great example of Microsoft Digital Advertising Solutions long term strategy to broaden its overall offering to advertisers and provide them with access to key target audiences across multiple consumer digital lifestyle touch points.”

Seth concluded: “We are delighted to partner with Microsoft and look forward to working closely together to market responsibly to teens and to creating rewarding brand experiences for our users.”

Microsoft: 0870 60 10 100 www.microsoft.com/uk