New Look For Marie Claire Website

IPC’s Marie Claire has relaunched its website with a complete re-design, including greater depth of content and a host of new sections.

The re-design, overseen by Stuart Selner, Marie Claire‘s creative director, and online editor Carla Bevan, is intended to deliver a glossier, cleaner look and provide easy navigation through its content.

The new look website will also have an expanded news offering, a new lifestyle section and improved photo galleries.

Richard Johnstone, publishing director, said: “Marieclaire.co.uk is flying, exceeding all our traffic and advertising targets and now it’s set to go to the next level.

“Satisfying the growing demands of advertisers online is a key focus for us so the new site not only offers new display formats, including leaderboards and prominent 300×600 double skies, but there are also more tailor-made promotional opportunities that work seamlessly across both the magazine and website. Marie Claire will be the first choice destination for advertisers seeking high numbers of upmarket stylish women both on and off line in 2008.”

Carla Bevan, marieclaire.co.uk editor, added “A lot of hard work has gone into creating a Marie Claire website that lives up to the glossy credentials, beautiful design and trusted values of the magazine brand – and we believe the new-look marieclaire.co.uk truly delivers.

“The new site is more expansive, more interactive, bolder and brighter than its predecessor and we hope our readers and advertisers are as pleased with it as we are.”

The latest ABC figures, for January to June 2007, show that the print version of Marie Claire has a total circulation figure of around 332,705 after a marginal increase of just under 1,500 copies (see ABC Results Jan-Jun 2007:Glamour Remains Top Of Women’s Monthly Sector).

IPC Media: 0870 4445000 www.ipcmedia.com