IPC Media Joins Premium Publishers Online For Pan-European Ad network
IPC Media has announced a new partnership with online sales house Tomorrow Focus to develop digital opportunities for pan-European clients across key IPC web properties.
The deal sees IPC Media become a core partner in Premium Publishers Online (www.premium-publishers.eu), Europe’s largest sales network for editorial websites, alongside publishers including Associated Northcliffe Digital in the UK, El Mundo in Spain, 01net in France and Telegraaf Media Groep in the Netherlands.
The Premium Publishers Online network was launched in July 2007 offering a one-stop buying point for all clients and agencies planning pan-European digital campaigns.
The leading IPC websites joining the network include: www.NME.COM, www.nuts.co.uk, www.nowmagazine.co.uk, www.goodtoknow.co.uk, www.whatsontv.co.uk, www.instylemagazine.co.uk, www.housetohome.co.uk and www.womanandhome.co.uk.
IPC Media director of digital advertising Nicholas Bradley, who negotiated the partnership with Gary Pöpl, director of international sales at Premium Publishers Online, said: “IPC is in the business of building incredibly strong content-led brands, and has already achieved great success in the digital space.
“As our online portfolio expands and thrives, it makes perfect sense to join the Premium Publishers Online network – for the first time providing pan-European clients with one-stop access to our pre-eminent web brands.”
Pöpl added: “It’s great to see the network constantly growing and we’re proud to welcome IPC Media at Premium Publishers Online.
“By working with market leaders in each country the network will offer global advertisers more than 100 premium editorial sites, joined up campaigns and tailored solutions in each market, with the convenience of booking and handling at one source.”
2007 has seen IPC develop and launch a number of high profile online brands including UK fashion and celebrity website www.instylemagazine.co.uk (see In Style Launches New Website) and online homes portal www.housetohome.co.uk (see IPC Unveils New Homes Portal).
IPC Media: 0870 4445000 www.ipcmedia.com