Magic 105.4 Partners With English National Ballet
Emap’s Magic 105.4 has announced an exclusive year long partnership with English National Ballet.
The partnership starts this week with a campaign promoting English National Ballet’s performances of Swan Lake at the Palace of Versailles in July.
A series of 30-second trails will promote the show and are intended to drive traffic to magic.co.uk, where listeners will be able to win exclusive tickets to the performances.
The activity continues from July 4 with five executions across the weekend, offering five lucky Magic listeners the chance to win VIP tickets to see a performance of Swan Lake live at the Palace of Versailles by answering ‘The Arts of France’ themed questions. The prize includes return Eurostar tickets and accommodation for two.
The partnership will support four further English National Ballet productions in the coming year, including performances of The Snow Queen and The Nutcracker.
Louise Halliday, head of marketing at English National Ballet, said: “Media partnerships such as this are vital for English National Ballet and we are delighted to be working with Magic 105.4. Magic listeners represent the perfect audience for ballet and we’re thrilled to be spreading the word about this exciting art form. We hope our relationship with Magic 105.4 will continue to grow and that listeners will be inspired to see English National ballet, perhaps for the first time.”
Julieanne Toole, head of sales at Magic 105.4, said: “Magic 105.4’s audience continue to enjoy high quality events in London and with this first time partnership with English National Ballet, we are extremely proud to share some truly amazing events over the coming year. To enjoy this level of association with such a prestigious organisation is a unique and gratifying experience.”
At the last RAJARs, for Q1 2007, Magic FM (London) had a weekly reach of around 1.8 million, down year on year but up slightly from last period (see Magic FM Boasts Biggest Weekly Reach In London).
Emap: 01733 568 900 www.emap.co.uk