Emap scraps website subscription charges

B-2-B media group Emap is to scrap subscription charges around certain websites next year.

The company, which was acquired by Guardian Media Group and private equity company Apax earlier this year (see Emap Sells B-2-B to GMG), is abolishing the paywalls around the websites of titles in its Emap Inform business, said chief executive David Gilbertson.

Titles in the division include Health Service Journal and Retail Week. Digital services from other Emap divisions are not affected.

Gilbertson said: “We are in the process of going free-to-view across our sites and we have to deliver to our digital advertisers.”

Emap Inform has also appointed Claudia Arney from rival B-2-B outfit Informa, to the new role of managing director, digital.

Emap: 01733 568 900 www.emap.co.uk