OMD awarded Renault-Nissan pan-European media account

Omnicom’s OMD has been awarded Renault-Nissan’s €800 million (£642 million) pan-European media account, beating competition from Aegis’ Carat, Renault’s agency for the past eight years.

The appointment comes at the end of an almost six month pitch process which has included Havas’ MPG, WPP’s Mediaedge:cia and Publicis Groupe’s recently launched VivaKi.

OMD will manage buying media for Nissan in 24 countries and for Renault in 30. OMD was already the incumbent on the Nissan global media business while sibling TBWA handles its global creative.

According to Nielsen Media Research, Nissan’s media account was worth over £150 million in 2007, including UK billings of £28 million.

Carat was the incumbent for Renault’s £400 million pan-European media business for the past eight years, including £47 million worth of ad spend in the UK, said Nielsen.

Omnicom’s pitch was led by Matt James, managing director of OMD International.

OMD: www.omd.com