Bauer Hires Carl Lyons To Head Up Digital Marketing

Bauer Media has appointed Carl Lyons, former Capital Radio marketing director, to head up its digital marketing across 80 brands including FHM and Heat.

Lyon will report directly to Bauer’s chief marketing office, Andria Vidler – who he previously worked with at Capital Radio.

Vidler said: “I am delighted that we have attracted someone of the calibre of Carl to join us. I am sure he will quickly make a valuable contribution to the marketing operation and spread digital marketing skills around Bauer Media.”

Lyons will work alongside Bauer Media’s cross-platform marketing teams when he starts his new role in September.

He has spent the last two years at Truphone and has previously worked as brand manager at the Guardian as well as the first marketing director for lastminute.com.

Vidler added: “He is a proven market leader and has, throughout his career, consistently delivered a highly effective creative edge to campaign execution.”

Bauer Advertising: www.baueradvertising.co.uk