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CBS Outdoor Launches New Bus Ad Format

CBS Outdoor Launches New Bus Ad Format

CBS Outdoor CBS Outdoor has launched a new large-format bus advertising opportunity called the Super 12.

The new format, which has the same dimensions as a 48-Sheet, will initially be available on 30 buses in Leeds and features a removable and reusable mesh panel replacing traditional vinyl.

The advertising space will be sold in packs of 10, or as a whole.

Mike Brennan, regional sales director at CBS Outdoor, said: “The Super 12 is a fresh new way for advertisers to combine the high-impact of large-format creative with the unbeatable visibility of bus advertising.

“City centre consumers on the move are a highly prized audience and this innovative medium offers a unique platform for advertisers to captivate them with compelling creative.”

The first campaign begins in mid September with Leeds Trinity and All Saints, a local Higher Education Institution, planned by MediaVest and Kinetic’s Zone.

CBS Outdoor: www.cbsoutdoor.co.uk

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