Virgin Radio To Create Third-Party Content
Virgin Radio is launching a new division which will produce customised audio content for third-party clients.
The new branded content division will produce audio for third party clients as well as Virgin branded content featuring some of the station’s presenters, according to a report on MediaGuardian.co.uk.
It will be led by Paul Sylvester, who joins as Virgin Radio business manager from Charles Allen’s Global Radio.
The division will pit Virgin Radio against radio production companies, specialist branded content and advertising agencies.
It will offer clients a production service for download and podcast audio offerings, as well as audio streams for retail and travel networks.
Existing in-house Virgin Radio podcasts will come under the new division, according to the report, with new content expected to feature existing Virgin Radio presenters.
Virgin Radio: 020 7434 1215 www.virginradio.co.uk