Five Appoints Dave To Refresh Portfolio Of Brands
Five has appointed creative business consultancy Dave to help refresh its network portfolio of brands.
The refresh project will cover Five, Five US, Five Life, five.tv and fivedownload and will be rolled out across 2008.
In a statement, Five said that it selected Dave based on a combination of their TV and branding experience together with the right personality and fit with the broadcaster.
The brief is to create a look and feel, both on and off air, which injects an attitude and personality into the brand that fits with the new brand strategy.
Lisa Opie, Five’s managing director of content, said: “I’m delighted to be leading the refresh of all our properties.
“We need the right brand and identity to help us reflect the next stage of our development and I believe that Dave is the right partner to help us achieve this.”
Dan Bobby, Dave’s managing director, said: “We are very excited at the prospect of working with Five on the refresh project. It is a great business and brand and to be given the opportunity to help Five move to the next phase of its journey is a great a honour.”
Dave is a creative business consultancy that specialises in helping businesses with their brand and marketing-related issues. Founded in 2003, it has helped clients such as ITN, TalkTalk, Levis Strauss & Co Europe, Vertu, AOL and Showtime.
Five: 020 7550 5555 www.five.tv