Capital 95.8 Launches New Homepage
Capital 95.8 has launched a new homepage which makes it easier for users to find written, audio and video content as well as adding some additional functionality.
The refresh is phase one of a long-term strategy to redevelop Capital’s online offering. Future changes are intended to further increase levels of user interaction, and connect Londoners to what’s on in London with offers, a London guide, and exclusive content from Capital 95.8.
Situated at the top of the page is a ‘Promotional Megapod’, pushing the five big stories of the day. Extra large images are used to bring the story to life, with smaller thumbnails used for navigation.
The new ‘London’s Talking About’ feature lets presenters publish incoming texts and Facebook messages -which otherwise would not be aired – direct onto the homepage.
This feature will initially be present in Lucio’s evening show but will eventually roll out across the entire schedule. The technology is made possible by integrating Capital’s Facebook application and Flytxt Neon into the website content management system.
‘London’s Listening To’ highlights the five top audio pieces which could include Capital’s exclusive live sessions, special gig recordings, listen-again celebrity interviews, as well as preview and playlisted tracks.
‘London’s Watching’ highlights the top five video pieces which could include footage of Capitalive gigs, Breakfast Show specials, film premiere footage and news stories, while a new travel feature pulls in the top five stories from Capital’s internal Travelmatrix system.
‘London in Pictures’ is a photo scroller which automatically pulls in a selection of photos from all galleries created over the previous month, including premiere coverage, studio celebrity guests, artist sessions and Capitalive gigs.
Capital’s head of interactive, Jude Brooks, said: “The new homepage is just the first phase in our plans to overhaul Capital’s online offering, but we’re pleased with how it presents a cleaner, fresher look as well as allowing us to surface much more of the great content previously hidden within the site.”
The site was designed by GCap Media’s in-house design team and was built and hosted by Mediaspan.
GCap Media: 0207 663 7000 www.gcapmedia.com