Channel 4 Creates Themed Ad Break To Attract Advertisers

Channel 4 has signed Nintendo, Dyson and Smart Car for the broadcaster’s first themed ad break to run in peak time.

The ad break has its own design-themed indents and voiceover and will run during the launch show of Grand Designs Live, which is part of C4’s new season schedule (see Channel 4 Unveils Spring Line-Up).

The popular programme is a high rating one for the channel , and will go live for the first time with a week-long series of daytime and prime time specials.

The ad break is aimed at attracting advertisers with design links and will broadcast on 4 May at 9.21pm.

Other themed breaks created by the channel have included a retro break around C4’s 25th anniversary last November, and an environmentally themed break around the programme Dumped last September.

Grand Designs presenter, Kevin McCloud, will build his own house during the week-long special, with help from Kirstie Allsop and Phil Spencer of Location, Location, Location fame.

Channel 4: 020 7396 4444 www.channel4.com