E4.com Launching Web-Only Content

E4.com is launching its first wave of online-only content since it relaunched as a multiplatform channel in January.

According to a report in NewMediaAge (NMA), the new content includes original commissions such as web films, video games, animations and bespoke web content.

Initially, the content will only be available online, but it may be broadcast on air later in the year.

The new content will be the first original content since the relaunch of E4.com, with the site previously focusing on content from shows such as Skins and Fonejacker.

NMA reports James Tatum, business manager of E4.com, as saying that it had turned to original content in a bid to grow its audience after recording 1m video views in February.

Tatum said: “We hope to reposition E4 as an entertainment brand, whether that is on PC, TV mobile or, later this year, radio. We’ll be a fully cross-platform brand.

E4: www.e4.com