Facebook Is The Fastest Growing Site In The UK
Facebook is the fastest growing site in terms of total UK minutes, according to a study released today by Nielsen Online.
It is the only website to increase its total minutes by over 200,000 – growing by 1.8 billion minutes in a year.
Only 10 websites and applications have averaged at least 500 million UK minutes per month over the last year, led my MSN Messenger, eBay and Facebook.
The study showed that people spent a total of 34 billion minutes on websites and internet-related applications on average each month in the UK.
The top ten sites include two social networks (Facebook and Bebo), two email sites (Hotmail and Yahoo! Mail) and two media players (Windows Media Player and iTunes).
Alex Burmaster, internet analyst from Nielsen Online, said: “It’s incredible to think that despite the diversity of the internet, the ten sites and applications that make up the ‘500 million’ club account for 30% of all online-related time.”
He added: “If you also take into account that Britons aren’t spending significantly more time online, yet there are more sites springing up all the time, it shows how increasingly competitive and cut-throat the online sector is becoming.”
Nielsen also found that the inclusion of Wikipedia, Club Penguin and Veoh mean that social media accounts for half of the fastest growing webistes by total UK minutes.
Other tradtional sectors such as online games, retail and search also performed well in the survey.
Nielsen: www.nielsen.com