NME Radio Makes Key Appointments
NME Radio, the new broadcast brand extension from IPC Media and DX Media, has gained two new members of staff ahead of its launch this summer.
Joanne Burlando has been appointed head of operations, having spent more than four years at Xfm as music and programme manager, and Katie Torrie joins NME Radio as music and production manager, also from Xfm, where she was the station’s main daytime producer.
It will be a presenter-driven 24/7 alternative music station, incorporating various music sub-genres.
Joanne Burlando, said: “As head of operations, I am delighted to have the opportunity to provide a real alternative for exciting new music alongside people who are equally passionate. With an enviable heritage such as NME’s, I look forward to the station becoming a complimentary addition to the brand, for its readers and users.”
Katie Torrie, added: “I’m extremely excited to be joining NME Radio and working alongside Sammy Jacob and former colleague Joanne Burlando. NME Radio will have its finger on the pulse of emerging artists, bands and musical trends in the UK and across the world. It has never been a better time to work in an industry with so much musical creativity and talent being discovered and joining NME Radio from the beginning is a unique opportunity in every sense of the word.”
Last year NME launched a 24-hour TV channel on Sky Digital channel 377, with content heavily based on the charts and the latest offerings from the UK’s indie and alternative music scenes (see IPC Launches NME TV Channel).
The print incarnation of the brand, saw a circulation downturn of almost 9,000 copies year on year at the latest ABC release (see ABC Results Jul-Dec 2007: Q Magazine Stays Top Of Declining Music Market). This was a 12.3% decline year on year and a 6% fall period on period, despite a redesign in July (see NME Undergoes Redesign To Boost Circulation).
The title, which now reports a total circulation of around 64,000 for the period, is moving the brand into radio and television platforms in a bid to expand its appeal.
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