Virgin Media unveils ad campaign for 50mb broadband

Virgin Media has today unveiled its Samuel L Jackson fronted ad campaign for its 50Mb ultrafast broadband service.

A 20 second TV ad will air from tomorrow with its first high profile slot on ITV1 during the FA Cup Third Round match between Liverpool and Preston.

The ad showcases the light running through Virgin Media’s fibre optic network, delivering billions of pictures, words, songs and videos every second and making 50Mb the “Mother of All Broadband”.

Ashley Stockwell, MD of brand and marketing at Virgin Media said: “50Mb is a massive leap forward for the broadband market and promises to transform the way people interact and entertain themselves online.”

Created by Rapier, the TV ads are part of a multi-million pound media campaign for Virgin Media, which includes TV, print, outdoor and online.

Virgin Media is rolling out its 50Mb broadband service to over 12 million UK homes by the summer.

Virgin Media: www.virginmedia.com