UKTV to launch Home and Really channels in Q2

UKTV is continuing the rebrand of its channel portfolio, with UKTV Style relaunching as Home and UKTV Gardens becoming Really.

Home will target 35-54 year olds, with shows such as DIY SOS and Escape to the Country, while Really will be skewed towards 18-35 year-old females and offer shows including Mary Queen of Shops and The Baby Borrowers.

Both channels – and their accompanying websites – will launch in the second quarter of this year.

Matthew Littleford, UKTV controller, said: “I am confident that we have created two destination lifestyle brands that will be worthy homes to the blue chip programming we either acquire via third parties or BBC Worldwide and the stellar programmes we commission.”

Jane Mote, director of factual, lifestyle and new media, said: “We’ve already got the leading lifestyle channels in pay TV but it was time for a makeover.

“Home gives viewers and web users a clear destination for all the best home content and incorporates our gardens programming while Really allows us to showcase new content to new audiences in lifestyle.”