Television Viewing Round-Up – May 2009
May TV viewing data shows that ITV1’s share suffered a slight year on year dip, despite the success of shows such as Britain’s Got Talent.
All Viewing
ITV1’s viewing share fell 0.4 percentage points year on year, to leave it at 19.3% in May 2009.
The channel had some big hits in May, however, with the final of Britain’s Got Talent grabbing a peak of 18.5 million viewers while its FA Cup coverage also did well (see 18.5m watch Britain’s Got Talent results show).
BBC1’s share suffered a fall of 1.6 percentage points, leavins its total at 20%, although its 80s time travelling cop show Ashes to Ashes continued to perform well (see Ashes to Ashes triumphs with 5.7 million viewers).
BBC Two and Channel 4 were both down by 0.6 percentage points in May, to 7.2% and 6.7% respectively.
It was a good month for Five, which managed to increase its share slightly, by 0.1 percentage point year on year, to 5%.
Other channels were up 3.1 percentage points year on year, to 41.3%.
Digital Viewing
Five also performed well in digital homes, recording a 0.2 percentage point increase, taking its share to 4.8%.
ITV1 was down 0.3 percentage points to 18.3%, while Channel 4 and BBC Two were down 0.4 percentage points and 0.5 percentage points respectively.
Channel 4 now has a 6% share of viewing in digital homes while BBC Two’s share stands at 6.4%.
BBC One’s viewing share in digital homes fell 1.4 percentage points year on year to 18.9%.
Other channels in saw their viewing share increase by 2.3 percentage points to 44.9%.
Data to form this report can be found in the Television database on mediatel.co.uk within the “Weekly – Analysis by Platform” section. For any assistance please contact the helpdesk on 020 7439 7575.
BARB: www.barb.co.uk