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UK advertising expenditure down 4% in 2008

UK advertising expenditure down 4% in 2008

Advertising Association Logo UK advertising expenditure dropped 4% year on year to £18.6 billion in 2008, according to the latest figures from the Advertising Association.

The Advertising Statistics Yearbook 2009 reveals that this compares to positive annual growth of 4.3% in 2007.

The largest medium was press, attracting 37% of all advertising expenditure, followed by TV with 24% and internet in third place, accounting for just over 19%.

All media apart from the internet (+19%) and cinema (+1%) declined in 2008.

UK Advertising Expenditure, year-on-year % change
Year-on-year % change
Press -11.8
Television -4.9
Internet 19.1
Direct Mail -6
Outdoor & Transport -3.8
Radio -8.5
Cinema 1
TOTAL -4
Note: These figures are inclusive of production costs.
Source: Advertising Association’s Advertising Statistics Yearbook 2009

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