Sky’s green button service to launch this week

Sky’s green-button service will be launching this week, with Sharwood’s and Warner Bros the first brands to use the service.

The service allows Sky+ subscribers to download ads directly to their PVR by pressing the green button on their remote control.

Roll out of the on-demand service begins this month across all 50 channels in the Sky portfolio, joining the broadcaster’s existing red button offering.

The Sharwood’s campaign will see two exclusive recipes demonstrated, while the Warner Bros offering will premiere preview clips of the new Harry Potter movie.

Sky had planned to launch the green button service last summer but was forced to delay the launch due to issues with Sky Subscribers Services Limited, which operates the Sky digital platform.