Telegraph revamps mobile site

Telegraph Media Group has revamped its mobile site to give readers access to Telegraph.co.uk and Telegraph TV.

The new-look site, m.Telegraph.co.uk, now offers Telegraph TV content and features a site-wide mobile search function as well as improved usability.

The mobile site will also offer new ad formats to commercial clients, including banner placements, Google Ad sense and sponsorships.

TMG’s mobile service, which was originally launched in July 2008, was re-designed by Bluestar Mobile.

A mobile marketing campaign that will run across The Daily Telegraph, The Sunday Telegraph, and on Telegraph.co.uk has been set up to support the relaunch.

Marvellous mobile has been appointed to run TMG’s external campaign to promote the mobile site and applications on a range of mobile sites, including Yahoo! and Channel 4.