British Gas to sponsor Absolute Radio

Absolute Radio has signed British Gas as a new sponsor for the station’s Christian O’Connell breakfast show.

The six month sponsorship deal will include British Gas branded pre-show trails across the station throughout the day, as well as in-show credits and features.

To celebrate today’s launch, the Absolute website homepage will also have a British Gas “re-skin” to highlight the new activity.

Three two week-long breakfast show promotions will air during the period to support British Gas’ on-going campaigns.

Each promotion is set to include significant online support, with branding and editorial across the breakfast show pages within absoluteradio.co.uk.

Chris Goldson, Absolute Radio’s commercial director, said: “This is a significant vote of support from a major blue chip brand. In this current economic climate when business is more short-term it’s great to see that British Gas see the value of sponsorship and recognise the benefits of this six month campaign.”

British Gas’ Andrew Hogan added: “The Christian O’Connell Breakfast show and Absolute Radio are the great fit for us. Absolute Radio has an ability to connect with consumers and we know they will make this activity entertaining and really stand out on the airwaves.”