Television Viewing Round-Up – June 2009
ITV1’s viewing share was down 1.6 percentage points year on year in June, with BBC One also down over the same period.
All Viewing
ITV1’s share now rests at 16.2% following a year on year fall. It was a poor month for the channel, despite the relative success of shows such as Real Crime (see Overnights: Real Crime secures the top spot).
The end of the month saw a peak of 11.8 million viewers tune into BBC One for Andy Murray’s match against Switzerland’s Stanislas Wawrinka (see Overnights: Andy Murray’s late night victory pulls in 11.8m viewers). As well as the start of Wimbledon, Top Gear also made a welcome return to screens (see Overnights: All-new Top Gear is a hit).
The channel’s viewing share was still down year on year, however, with a dip of 0.8 percentage points leaving its total at 21.3%.
BBC Two recorded a 0.4 percentage point fall to 7.7%, while Channel 4 fell 1.6 percentage points to 6.9%.
Five was relatively static year on year, up 0.1 percentage point to 5.1% in June.
Other channels were up 4.3 percentage points year on year, to 42.2%.
Digital Viewing
Five also did well in digital homes, with a 0.3 percentage point increase, taking its share to 4.9%.
ITV1 was down 1.4 percentage points year on year, to 15.2%, while Channel 4 was down by 1.3 percentage points to 6.5%.
BBC One and Two were down 0.6 percentage points and 0.3 percentage points respectively. BBC One now has a 20.1% share of viewing in digital homes, while BBC Two’s stands at 6.9%.
Other channels in saw their viewing share increase by 3.4 percentage points to 45.6%.
Data to form this report can be found in the Television database on mediatel.co.uk within the “Weekly – Analysis by Platform” section. For any assistance please contact the helpdesk on 020 7439 7575.
BARB: www.barb.co.uk