Yesterday’s financial results from Trinity Mirror (see Profits Up At Trinity Mirror As ic24 Buyer Is Sought) received a largely positive reaction from the national press and brokers today. Uncertainty around advertising growth is preventing very positive outlooks for the newspaper publisher, although ABN Amro notes that Trinity stock is trading at a 46% discount against the likes of the Daily Mail, as relating to earnings.
The Daily Telegraph says that Trinity’s debt interest repayments, whilst covered by profit fairly comfortably, leave little room for expansion. It says that although Trinity shares are relatively cheap, the advertising outlook is uncertain and so they may not rise a great deal.
The Independent says that future growth for Trinity Mirror will be organic rather than through acquisition. It says the group should concentrate on building its newspaper brands, particularly the Mirror in the face of strong brand rivals like the Sun and Daily Mail. The paper also thinks that the group’s stock is under-priced.
At 3:00pm today Trinity Mirror stock was up 7p at 493p.
Times: Hold Independent: Buy ABN Amro: Add SG Securities: Strong Buy