Global advertising and market research company, Aegis Group, announced today that it has acquired Demoscopie, a French market research business.
Demoscopie is a custom research company based in Paris, with both quantitative and qualitative full service capabilities, specialising in both consumer and business-to-business research. It generated revenues of around £3.5 million last year.
As part of the deal, it is intended that Aegis will acquire, subject to certain conditions precedent, the Bureau for Internet and Telephone Interviewing, a data collection company based in Germany.
These European acquisitions follow the purchase of UK-based market research company Pegram Walters in February and are consistent with Aegis’ strategy of expanding its international market research capabilities into a global market research network, the company said.
Commenting on the announcement, Doug Flynn, chief executive Officer of Aegis Group, said: “In February 2001 Aegis Research established itself in Europe through the acquisition of UK-based Pegram Walters. Acquiring Demoscopie strengthens our European position and is consistent with our strategy of establishing Aegis Research as a truly global market research network.”
