United Business Media (UBM) has acquired 50% of the Dutch national news agency’s news release distribution division, Algemeen Nederlands Persbureau Pers Support (ANPPS), for €6.5 million (£3.9 million) in cash, the company announced this morning. The investment continues UBM’s strategy to provide its PR Newswire service with a strong local identity in key markets.
ANPPS is the leading press release distribution provider in the Netherlands and issues full-text news releases to more than 8,000 journalists at Dutch newspapers and broadcast stations via newswire, e-mail and fax.
The acquisition stems from United’s strategy to build market-leading positions in its core businesses and the investment in ANPPS significantly strengthens its own PR Newswire’s presence in the Benelux region. The deal follows the recent acquisition of Cyperus, the leading corporate communications services company for the technology industry in France and Spain.
“ANPPS is the leading news release distributor in The Netherlands, making it a perfect investment for PR Newswire,” said Vicky Unwin, managing director of PR Newswire’s European division.
