Tough Ad Market Continues To Hit Dow Jones

The WSJ has seen its advertising revenues substantially knocked so far this year as the market has deteriorated. As of June, revenues at the paper were off by 39% in the year to that date (see US Newspaper Groups Cut More Jobs). According to analysts at ABN Amro, Q3 revenues were down by 41.2% on a per issue basis. Dow Jones is expected further declines in Q4 of anything between 35% and 45%.