The Italian prime minister, Silvio Berlusconi, has said that if the slowdown in advertising in the country continues, the Government will introduce extraordinary measures to help the media sector.
Berlusconi confirmed his intention whilst speaking to the annual meeting of the FIEG, the Italian Federation of newspaper publishers, according to a report from ABN Amro.
He said that the advertising trend is showing some signs of recovery, but that if the negative trend continues the government will intervene, according to the broker.
