The very tough trading conditions in the US hi-tech advertising market continue, according to figures for United Business Media’s (UBM) CMP Media, released this morning.
The group says that advertising page volumes at CMP declined by 38.3% in December 2001; in November volumes fell by 39.8%. This suggests that the decline is stabilising, but in fact there were more trading days in December than there were in November.
CMP estimates that volumes across the whole market were down by 43.4% in December.
Year on year in December CMP Media increased its market share from 25.0% to 27.3%. In the full calendar year to December share rose from 24.4% to 27.7% and advertising page volumes fell by 26.3% at CMP and by 35.2% for the market as a whole.
Outlook The outlook is that the weakness will continue for the coming quarters, with negative newsflow surrounding the sector.
