Second quarter revenues came in at $417.0 million, down by 13.9% on the $484.1 million posted in the same period last year. Advertising linage at the flagship
Wall Street Journal paper is currently down by 8%-12%, although trends are expected to modestly improve in Q3 2002.
Ad linage at the WSJ fell 20.8% on a per-issue basis across the whole of the second quarter (and was down 18.5% in June). Overall print publishing revenues declined 16.5% in Q2 to $261.3 million.
Dow Jones’ primary markets are finance and technology, which have been severely hit by the downturn over the last year or so (see Advertising Remains Weak As Wall Street Journal Misses Forecasts)
