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Independent News & Media Sees Improving Ad Visibility

Independent News & Media Sees Improving Ad Visibility

Independent News & Media (INM), the international media group and publisher of the Independent newspaper in the UK, says that advertising visibility has improved following strong trading in the fourth quarter and that circulation revenues remain very buoyant.

INM’s global operating base, covering five primary markets in Ireland, Australia, New Zealand, South Africa and the United Kingdom, is expected to show revenues in line with 2001 figures. The group says that this follows a gradual, consistent and accelerating improvement in advertising volumes and yields across the radio, outdoor and publishing divisions throughout the year, particularly in the period since October.

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