Regional newspaper advertising revenues are showing signs of stabilisation, whilst national revenues remain difficult and volatile, according to the UK’s largest newspaper group Trinity Mirror.
The company says that total advertising revenues were up by 1.0% in the five months to November 2003. Within this, regionals grew by 3.9%, although London and the south-east saw a decline of 0.7%. Discounting this area and the group’s
Metro titles, regional revenues rose by 4.3%.
Meanwhile, national revenues fell by 5.7% in the same five month period, with a decline of 5.7% and 5.5% for the UK and Scottish titles respectively.
Trinity Mirror says that it is performing to expectations and expects the full year to be ‘at least’ in line with these expectations. Shares were down by 0.5% at 530.5p by mid-morning.
