Media communications and market research network, Aegis Group, has acquired the London-based market research firm, The Research Business International (TRBI), for £5.2 million.
TRBI operates across a range of areas including ad tracking, brand and concept development and specialist sector research. The company will be integrated into Synovate, Aegis’ global market research network.
Doug Flynn, chief executive of Aegis, said: “TRBI is a great fit, not only delivering a strong portfolio of branded solutions but also significantly strengthening our research presence in the UK market. The acquisition establishes Synovate as one of the UK’s largest research companies with an enviable blue chip client list that can access the services of a truly global research network.”
For the year ended 31 March 2003 TRBI had revenues of £14.5 million and has current net assets of £2.8 million.
