Global advertising company, WPP, has rebranded its search engine marketing firm AdvancePositions.com, to mSearch.
mSearch will specialise in gaining visibility for its clients in the top search engines and will drive targeted customers to its clients’ websites. The search marketing services will offer pay-per-click management and bid management, natural search optimisation and provide a consultant service for its clients.
The moves comes as online brand visibility is becoming increasing important, with e-shopping this Christmas reaching almost £4 million alone. A recent study released by Deutsche Bank and MediaPost (see US Online Adspend To Increase By 30% In 2005) confirms the importance of online branding, stating that online branding campaigns were found to take more ad dollars than any other form of advertising, a trend expected to continue into 2005.
Commenting on the rebrand, Richard Collins, worldwide chief executive officer of mSearch said: “AdvancePositions was a dotcom brand, and we felt it didn’t encapsulate the global reach of our specialist SEM business.” He continued: “In recent months there has been a definite consolidation and globalisation of the market, and mSearch is ideally placed to take the leadership.”
mSearch’s clients already include several high profile advertisers such as IBM, Ford and Sony.
Related Links
