Satellite giant BSkyB has signed an agreement with rival broadcaster Setanta to allow pubs, clubs, sports centres and other commercial premises to receive Setanta’s live FA Premier League coverage as part of their regular Sky subscription.
The deal will allow Sky’s commercial customers to receive all 138 live Premiership matches without the need for separate subscriptions, following the award of two broadcast rights packages to Setanta earlier this month (see
Sky And Setanta Share Remaining Premiership Rights).
In addition, Sky’s residential customers will be able to subscribe to Setanta’s package of channels as a standalone subscription service, following an agreement for Sky to continue to provide a range of Conditional Access services to Setanta.
Announcing the deal, Richard Freudenstein, Sky’s chief operating officer, said: “This is good news for Sky customers – both commercial and residential. We’re pleased to have been able to reach agreement with Setanta to ensure that Setanta’s Premiership coverage will be available on the satellite platform.”
Trevor East, Setanta’s director of sports, added: “Setanta’s strategy is to make our programming services available on all platforms. We’re delighted to have agreed a deal with Sky that will give us access to all Sky homes, as well as distribution to their pubs and clubs, for both the FA Premier League and the Scottish Premier League.”
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