|

Publicis Looks To Implement Acquisition Strategy

Publicis Looks To Implement Acquisition Strategy

Publicis Groupe, the world number four advertising agency, is looking for acquisitions, according to chairman and CEO Maurice Levy.

Talking to the Wall Street Journal, Levy said: “We are contemplating several possible strategies in terms of acquisitions.

“We will definitely move to an acquisition strategy provided it does service the interest of shareholders.”

Levy was unwilling to name any possible targets for acquisition, although he did say that if none was found Publicis could use the cash to pay a dividend to shareholders or to buy back shares.

There are rumours circulating that Publicis could make a move for the Aegis owned Carat after backing out of a move to acquire Aegis last year (see Publicis Backs Down From Aegis Take-Over).

However, Vincent Bollore, chairman of Havas, now has a 29% stake in Aegis and would be able to block any move made by Publicis.

Media Jobs